For legacy pay-TV operators, the thread keeping viewers attached to linear TV could be fraying a bit as streaming services acquire rights to popular live sporting events. Streaming platforms are investing heavily in exclusive live sports content to attract and retain subscribers, improve their market positioning, and generate significant revenue.URL :https://www.radiokrka.com/
Sports fans are among the most loyal consumers, making them a target audience for brands seeking to reach an engaged and receptive audience. Taping into live sporting events also provides unique opportunities for marketers to leverage data and technology to deliver a more targeted, customized experience.
How COVID-19 Accelerated Changes in Live Sports Streaming
One of the challenges for live sports streaming is delivering high-quality user experiences that meet users’ expectations, especially in terms of latency. However, advances in compression and the use of CMAF have helped reduce latency for streaming sports content, offering audiences a smooth viewing experience.
Moreover, sports streaming apps and services are designed to be compatible with multiple devices, enabling fans to switch between them when they’re watching a game. This flexibility gives fans the ability to watch on their smart TV at home, and then take their streaming service with them on the go on a smartphone or tablet, ensuring they never miss a moment of action.
In addition, many sports streaming services provide a variety of subscription tiers, including premium subscriptions that offer an ad-free viewing experience, and basic subscriptions that feature limited advertising. This enables users to choose the subscription level that best suits their preferences and budget.